The Marketing and Promotions Directorate plays a pivotal role in the business development activities at Bahrain International Airport. The Directorate is responsible for promoting all aviation activities in the Kingdom of Bahrain. The Directorate also acts as an interface between the airport and its customers – both airlines and passengers, to ensure a successful long term partnership.

The Directorate has 3 Divisions; Aviation Marketing; Industrial and Commercial Marketing; and Media Marketing.

The Aviation Marketing Division has a dual role to play: to market the airport to potential customers – airlines and passengers; and also to market airport to the existing airlines and passengers in the way of various schemes and incentives. The Aviation Marketing team tries to achieve these objectives by regularly participating at events worldwide showcasing the Kingdom of Bahrain as a destination for business and leisure thereby promoting the airport to new airlines to cater for business and leisure passengers who visit Bahrain. Further marketing activities by the section include meeting airlines and aviation related companies at their headquarters to promote Bahrain International Airport as a destination on their network or to set up their operations in Bahrain.

The Industrial and Commercial Marketing section has responsibility for marketing all the industrial and commercial activities that occur within the boundary of the airport but outside the Passenger Terminal building. The section also monitors the lease agreements of the tenants to ensure their validity and that any work carried out at such premises is within the scope of the specific lease agreement.

The Media Marketing section has an important role in maintaining a healthy relationship with the customers – both airlines and passengers by way of various public relation campaigns at various media platforms worldwide.

The Marketing and Promotions Directorate also heads the joint marketing campaign group that has been formed to promote Bahrain International Airport. The group consists of Civil Aviation Affairs, Bahrain Airport Services, Bahrain Duty Free Shop, Bahrain Petroleum Company, Air BP and Caltex.